The Impact of Global Mind set on Firm International Performance: An Empirical Study on Sports SMEs of Pakistan

Rana Zain ul Abidin


The empirical study on sports small and medium enterprises investigates the relationship between global mind set and firm international performance by following 320 firms which are over 10 years. A keen focus of this study is to check major dimensions of global mind set the intellectual intelligence and cultural intelligence with firm international performance. The author developed a framework and adapts a questionnaire to test it empirically with a respondent of owner manager of small and medium enterprises of sports industry Pakistan. The findings indicate that the cultural intelligence and intellectual intelligence are the main drivers of global mind set that are closely interrelated with the firm international performance. This paper contains conclusion, discussion, limitation of the study, and provided future suggestions.


Global mind set, Firm international performance, contingency theory, SMEs, Sport industry Pakistan

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