The creation of new Odia Woman in Odia Cinema
Cinema plays a major role in shaping the society. It is an important and popular medium through which the dominant classes negotiate consent for their ideological positions. Cinema is produced according to the popular demand. So, the representation is not very different from the lives of the people. Women’s roles in cinema are restricted by the demand of patriarchal society. Though patriarchy has changed, the control over women, through various systems remains the same. Women’s position is always dominated by the external factors like caste, class and patriarchal family system in cinema and it also varies accordingly. In case of Odia films the targeted audiences are the women. So, the representation in the films somehow takes the responsibility to change the gender role of the state. The effort is to understand the role of women in the changing socio-cultural and political settings, so the positive representation of the gender role can help in creating a non-stereotypical society.
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