News Broadcasting and Journalists - A case study of Telugu Television News channels

Mohammad Shameer


Television is visual platform. India has the highest number of news channels in the world. After globalization, organizations identified the potentiality of broadcast industry. Today we have more than 900 satellite channels in India. Every year number increases. News Broadcaster production cost and increased Competition, depleting advertising revenue make the Broadcaster to think over ways to reduce production cost.   The crisis is coming from the fact that the business model has been broken for a period of time, substantially because in distribution, broadcaster doesn’t get subscription money, but they are paying carriage fees. Competition among news broadcaster led to decrease job satisfaction level of Television journalists. This paper tries to emphasis the prevailing situation in News broadcasting and journalist’s conditions.


News Broadcasting, Journalists, Telugu Television, Telugu News channels

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