Smart phone usability preference among older people
The aim of this study was to investigate the usage and important usability features of smart phones among older people. Smart phone usability was assessed based on three factors, namely functionality/durability, convenience, and physical features. The importance attached to functionality/durability increased with increasing education level and decreasing age. Compared with women, men were found to attach higher importance to the physical features of smart phones. The most important reason for smart phone use among older people was communication. Individuals with a university degree reported playing games and making banking transactions as important uses of smart phones more frequently than did participants with lower education levels. The most important features in a smart phone are font size, battery life, and complexity of the smart phone interface. The wealthy and increasingly innovative older consumers of today constitute an important market for information communication technologies. The attitudes of older individuals toward technology are not homogenous. Although there has been a significant increase in smart phone use by older people, studies on this subject are limited. As such, research on smart phone usage and desired feature among older consumers is of utmost importance for producers.
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