An Investigation of corporate entrepreneurship theories and their pragmatic usance into Price water house Coopers.

Mustafa Ahmed Ali Ali

Abstract


Corporate entrepreneurship is a complex concept that promotes innovation within big companies, though a friendly architecture that can motivate people to be creative to the external and internal environment, in order to compete in the market. The main objective of the study is to analyse the main theories and studying the main differences among them. These theories are critically analysed and compared with each other and a conceptual framework is developed based on the analysis conducted. The proposed researched company is PricewaterhouseCoopers, one of the four biggest auditing firms in the world, is therefore a good example of how a big company with a complex internal structure, takes necessary steps to motivate their employees to create new services based on evolving market trends. PricewaterhouseCoopers has an internal architecture that promotes entrepreneurship mainly because of a corporate culture that promotes the way of doing business within certain moral and legal parameters as well as a well-planned leadership program that trains the future managers in being creative, finding new business opportunities and developing innovative services. However, based on our study, we have concluded that PricewaterhouseCoopers has a very strict internal structure, where hierarchical levels are always respected and it is not possible to take action without the support of a superior in the organizational structure. On the other hand, while studying the alternate approach, it can be said that PricewaterhouseCoopers reacted to the change in the macroenviroment, innovating by creating a spin-off consultancy firm is also investigated.

Keywords


Corporate entrepreneurship, Intrapreneurship, Corporate venturing, Innovation, Leadership, Individualism, Collectivism, Change management, Entrepreneurial architecture.

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