Are Our State Websites Impressive enough to attract International tourists? An Investigation through Comparative Content Analysis

Vikrant Kaushal

Abstract


Tourists are more likely to know or enquire about a destination through website(s) pertaining to it. It wouldn’t be wrong to say that websites take a destination to the world. The paper uses the content analysis approach to support the proposed hypothesis. The states have been purposively selected on the basis of their performance in terms of foreign tourist arrival as per the latest data available. To bring focus study was conducted in a limited time frame of three days and content analysis was restricted to home page of the select websites. It was found that content of websites performing better in attracting tourists from abroad are able to represent their state destinations in more informative and impressive way unlike the states that have received less international tourists. Further a comparative evaluation has been carried out. To assess websites ranking and reach self-selected online tool has also been used.


Keywords


Destination websites; content analysis; website; Indian states; international tourist arrivals

Full Text:

PDF

References


Abdullah Tanrisevdi & Nuket Duran (2011) Comparative evaluation of the official destination websites from the perspective of customers. Journal of Hospitality Marketing & Management, 20 (7), 740-765, doi: 10.1080/19368623.2011.577708

Berelson, B., (1952). Content Analysis in Communication Research. New York: Free Press

Gray P. S., Williamson J. B., Karp, D. A.,& Dalhpin, J. R. (2007). The Research Imagination. New York: Cambridge University Press.

Hayes, R., & Hayes, S. J. (2009) A Website Content Analysis of Women’s Resources and Sexual Assault Literature on College Campuses. Critical Criminology, Springer Science, 17 (2), 109–123.

Holsti, 0. R., 1969. Content analysis for the social sciences and humanities. Addison-Wesley, Don Mills, Ontario.

India tourism statistics (2012). State/ Ut - wise domestic and foreign tourist visits, 2011-2012. New Delhi.

Kaplan, A. (1943), Content analysis and the theory of signs, Philosophy or Science 10, 230-24.

Kassarjian, H.H. (1977), Content analysis in consumer research', Journal of Consumer Research, 4, 8-18.

Ju-Pak, K. H. (1999). Content dimensions of web advertising: a cross-national comparison, International Journal of Advertising, 18, 207–31.

Lasswell, H.D.: 1941, 'The technique of symbol analysis (content analysis)', Experimental Division, op. cit. As cited in Kaplan (1943).

Litvin, S., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29, 458–468.

Mayring, P. (1983) Qualitative Inhaltsanalyse: Grundlagen und Techniken. Basel: Beltz

Meesters, J. J. L., Boer, I. G. D., Berg, M. H. V. D., Fiocco, M., & Vlieland, T. P. M. V. (2012). Evaluation of a website providing information on regional health care services for patients with rheumatoid arthritis: an observational study. Clin Rheumatol. 31, 637–645 doi: 10.1007/s10067-011-1897-9

Michalec, M. (Fall 2006). Art Documentation: Journal of the Art Libraries Society of North America, 25 (2), 46-54.

Moodie, D. W. (1971). Content Analysis: A Method for Historical Geography. The Royal Geographical Society with the Institute of British Geographers, 3 (3), 146-149.

Sigala, M. (2003). Developing and benchmarking Internet marketing strategies in the hotel sector in Greece. Journal of Hospitality & Tourism Research, 27 (4), 375–401.

Wenyong Zhao , Brian Massey , Jamie Murphy & Liu Fang (2003) Cultural Dimensions of Website Design and Content. Prometheus: Critical Studies in Innovation, 21 (1), 74-84, doi: 10.1080/0810902032000051027


Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.