Are Our State Websites Impressive enough to attract International tourists? An Investigation through Comparative Content Analysis

Vikrant Kaushal


Tourists are more likely to know or enquire about a destination through website(s) pertaining to it. It wouldn’t be wrong to say that websites take a destination to the world. The paper uses the content analysis approach to support the proposed hypothesis. The states have been purposively selected on the basis of their performance in terms of foreign tourist arrival as per the latest data available. To bring focus study was conducted in a limited time frame of three days and content analysis was restricted to home page of the select websites. It was found that content of websites performing better in attracting tourists from abroad are able to represent their state destinations in more informative and impressive way unlike the states that have received less international tourists. Further a comparative evaluation has been carried out. To assess websites ranking and reach self-selected online tool has also been used.


Destination websites; content analysis; website; Indian states; international tourist arrivals

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