Institute Social Responsibility and Student Loyalty Does Matter in Pakistani Private HEIs

Muhammad Azeem, Che Azlan Bin Taib, Halim Mad Lazim

Abstract


The objective of the current research is to assess the relationship among institute social responsibility and student loyalty in Pakistani private HEIs. The current study use signaling theory to develop a theoretical framework. This research used a multi-stage sampling approach for data collection and analysis purpose. The total number of 511 questionnaires distributed among postgraduate students enrolled in universities in the provincial capital city (Lahore) of Punjab province. Out of 511 questionnaires, 206 questionnaires excluded from the sample because have some issues of misleading and missing values. Finally, analysis runs on 345 questionnaires by using SmartPLS 3.0. Results elucidates that institutes social responsibility has a significant and increasing influence on student loyalty. The findings of this study cover the gap of the increasing influence of institutes social responsibility over student loyalty. This study suggests that institutes should focus on retaining existing students that will motivates and attract new students.

Keywords


Institute social responsibility; Student loyalty, HEIs

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References


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