Applicability of Vroom’s Model for Motivation to Employees of Select Co-Operative Sugar Factories in Maharashtra (India)

K. D. Jadhav, D.Y. Patil


Purpose: The purpose of this paper is to test the applicability of Vroom’s model for motivation- whether it is functional or applicable to the employees of cooperative sugar factories in Maharashtra.

Design/Methodology/Approach: This study is empirical in nature based on survey method and a sample of 158 employees selected from four co-operative sugar factories located in the state of Maharashtra. Both middle and junior managerial level employees were selected for this study. The stratified random sampling technique was used to select the sample from sugar factories. Both the primary and secondary sources have been used for data collection. On the basis of data collected the Vroom’s model was tested. The model analysed in this study for prediction of motivation had taken into consideration three factors only namely valence, expectancy and instrumentality.

Findings: The study has revealed that the levels of aspiration, the hope of fulfilling the aspirations, the efforts made by employees to fulfil their aspirations and the motivation of the employees of cooperative sugar factories are very high. On analysing through step-wise regression four factors were found to be significant. These are having agriculture land in factory area, native place, educational qualifications that is diploma and graduates. These factors combined together explain 22.4% of the total motivation.

Research Limitations/Implications: The study focuses only on applicability of Vroom’s model in co-operative sugar factories in Maharashtra. The findings obtained from the questionnaire administered in this study are limited by the perceptions and opinions of the respondents. The findings apply only to middle and junior level employees of four              co-operative sugar factories in Maharashtra. Therefore, the results may not be generalised to other states of India.

Practical Implication: The study shows that the employee motivation computed by Vroom’s model and the level of motivation computed independently with the help of a scale of motivation have a good positive correlation. Therefore, it is concluded that the Vroom’s model is functional for the employee motivation in the co-operative sugar factories of Maharashtra.

Originality/Value: If Vroom’s model is applied, sugar factories are able to understand the importance of human motivation and appreciation of employees’ work.


Human Motivation, Sugar Factory, Valence, Expectancy, Instrumentality

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Stephen P. Robbins, Rolf Bergman, Ian Stagg, Mary Coulter, (2005). Foundations of Management, Prentice Hall, Sydney, Australia.

Richard T Froyen, (1999). Employee Motivation, Prentice Hall, Sydney, Australia.


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