ATTITUDE TOWARDS HEALTH INSURANCE: A COMPARATIVE STUDY OF INSURERS AND NON-INSURERS IN MYSORE CITY AREA
In the present study an attempt is made to compare the attitude of insurers and non-insurers towards health insurance. A total of 401 respondents (200 insured and 201 non-insured) were selected for the study through random sampling technique. They were administered a structures questionnaire on attitude towards health insurance by the authors. The data collection was done in and around the city of Mysore. Data were subjected to contingency coefficient analysis to find out the association between respondent groups and their responses. Results revealed that on the whole we find that insurers had favorable attitude towards health insurance than non-insurers. In individual areas like availability, time spent, expenditure and treatment issues also those with health insurance were more favorable compared to non-insurers. Lastly, importance of health insurance in Indian context has been delineated.
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